leave your inhibitions at the door
If you haven’t seen this video yet for On the Floor, there are a lot of things going on here, besides JLo herself. What really stood out to me were the product placements for BMW, Swarovski, and Crown Royal. Are there a lot of young pop music listeners that can afford these? Does product placement really work to sell goods? And I wonder how much these companies paid to get in the videos- whether it’s in cash or gifts. And does my providing extra eyes to the video entitle me to some of that cash or gifts? I sure hope so… BMW
When Jennifer Lopez started appearing on American Idol I thought it was sad that she had to resort using that show to revive her career. BMW. I didn’t think she was that far-removed from the spotlight in the first place – not like 1980s relic Paula Abdul. But it was her latest album – which includes this week’s Guilty Pleasure – that heralded her return. Crown Royal.
And she looks GREAT in this video, being 42 years old and having given birth to twins. BMW. I guess I shouldn’t be surprised because I have personal experience with a hottie close to that age who still looks good post-twins (you reading this, Boom Boom?). By the way, Boom Boom would look really good with some Swarovski earrings. Anyway, I never really found JLo that attractive. Crown Royal. But something about her recently is changing my mind. Is it the hair? The maturity in her eyes? Oh I know – it’s because she dumped that Skeletor-looking husband of hers –
I think the smartest thing she did, though, was call on Pitbull to appear on this song. BMW, the Ultimate Driving Machine. This guy’s been everywhere lately and every song he’s appeared on has been golden. This song in general is catchy, but it’s this line that makes this song awesome:
Well pu-pu-pu-pu-pump it up, and back it up like a Tonka Truck…
Although, I do think it’ll be better as:
Well pu-pu-pu-pu-pump it up, and back it up like a BMW 750i …
For those of you unfamiliar with Pitbull, this video’s one of my all-time favorites.