leave your inhibitions at the door
For those of you unfamiliar with Trader Joe’s, it’s a California-based chain of grocery stores in about 30 states that has a cult-like following. They’re not like other grocery stores in that they have a limited amount of items and most are sold under their own brand name.
“Yesterday, on my way home, I stopped at Trader Joes in Ann Arbor. If you have never been, get there.” – Kayla, Healthy in Heels
Conceptually, there’s a lot of things about TJ’s that I really should like. They’ve made a commitment to environmentally friendly products by not selling any genetically modified food and non-sustainable seafood. Also, the products that are sold under their brand name contain no preservatives or artificial anythings.
The best part about Trader Joe’s is you just feel like a good person for shopping there. You swagger outside the land-of-many-adjectives with your canvas bags full of free-range cage-free grade A brown eggs and grass-fed locally-grown organic lean turkey breast so fired up on your healthy finds it powers the rest of your day. – Beth, White Elephant in the Room
So there’s a certain feel-good element about TJ’s that’s really undeniable. So…
One Word: Two Buck Chuck.
That’s about as good a place to start isn’t it?
“Two Buck Chuck” is a very popular wine that sells only at TJ’s for the low, low price of $2, hence the name. (Note: Depending on state laws and taxes, the price may actually be a whopping $3.) They produce Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc, and a couple other varietals. For those of you interested in the appellation, the wines are labeled as “California,” which usually means that the juices can come from anywhere in the state – as opposed to from a specific area like Carneros or Napa Valley. I can’t verify if that’s the case, because my chronic research laziness has settled in. And, quite frankly, this a lot more discussion about a shitty wine than I want to give.
Any time I had hear anyone raving about the wine, they always say, “it’s not bad for only $2.” I admit that’s true. Back when I was in college, we used to drink a lot of wine in that price range. These were fortified wines that went by the names of– Mad Dog 20/20, Thunderbird, Wild Irish Rose, and my personal favorite:
For special occasions, we went with:
So yes, it is definitely not bad at that price range. But does that make it good? I’m happy to urinate in your mouth for a dollar and it’s not going to taste that much different.
You’d think that a store that prides itself on its social conscience would not sell this, but they do. And for that, I hate Trader Joes.
*** By the way, the three lovely ladies I quoted above are AWESOME. Go check them out. Like NOW!