The Food and Wine Hedonist

leave your inhibitions at the door

The Perfect Gift For Women Who Love Wine

It seems like every time I’ve checked out Facebook in the past five years there’s always some kind of meme about moms and drinking. Like this one –

viva jennz wine meme 2*

or this one –

vivajennz wine meme 1


Personally, I’m a little tired of them but life imitates art, art imitates life, or art imitates Garfunkel.  Whatevs.  The point is, there are a lot of women out there ready to get their drink on at any given time of day.

Jennifer, a good friend of ours here in Ann Arbor, came up with the Vivajennz “Wine Purse” to help them out.

Vivajennz jeanne


From the outside, it looks like a stylish, whimsical shoulder bag. But inside it’s a tote for that favorite box of wine. What makes it different than other purses is that there’s a little hole that accommodates the little spout for easy access.



I’m pretty sure it’ll work with the usual boxed wine but most of those taste like diabetic horse urine.  Luckily, she also has refillable bags so you can use your favorite wine.  Or Tequila.  Boozer.

They come in different colors and patterns named after some of her closest friends.

vivajennz lineup


There are more patterns and styles coming, so stay tuned for those.  I pitched her the idea of a man-purse satchel for guys and that’s coming, too.  But, alas, she’s naming it after her husband, Patrick.

Of course, taking it into a movie theater or stadium is generally frowned upon by management.   And using one at a playdate at the park with other mommies is generally frowned upon by society.  And the law.

But hey, there’s nothing to say that you can’t take it to a tailgate or out on the boat.

vivajennz bride


Or I guess the golf course.  But I’m thinking that veil might hinder the backswing.


But wait, there’s more!

Jennifer’s not doing this entirely for the money, though. With every purchase of a wine purse, Vivajennz will donate money to autism research.

vivajennz logo

That makes these bags a little more beautiful, don’t you think?


How to get one

You can buy a wine purse for you or “a friend of yours” by going to  Also check out her Facebook page.





About thefoodandwinehedonist

I don't know everything about the world of food and wine, but I'm not going to let a small detail like that stop me from blogging about it.

8 comments on “The Perfect Gift For Women Who Love Wine

  1. Annette
    August 6, 2014

    Did I mention I bought one? 🙂

  2. ksbeth
    August 6, 2014

    brilliant and a brilliant cause. i’ll check it out )

  3. Cowboys and Crossbones
    August 6, 2014


  4. thewineraconteur
    August 8, 2014

    I could see you carrying his and her’s bags around in Ann Arbor and depending on what is being poured, you could very well be a happy hedonist.

  5. Salty Sweet Life
    August 9, 2014

    This is so awesome! I had to forward this post to a girlfriend of mine–it suited her perfectly!

  6. WhiteElephantInTheRoom
    August 12, 2014

    This is so incredible I just had to put down my glass of wine to comment on it. And if I had one of these I wouldn’t have needed to stop drinking wine to type. Brilliant. Thank you.

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This entry was posted on August 6, 2014 by in Ann Arbor, Drinking, Stuff and tagged , , , , , .
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